About
Learn about who we are and why we started this company. We're on a mission to help businesses work better with their data.
Introduction
Hey there!
My name is Carl-Gerhard Lindesvärd. I'm the founder of OpenPanel. These days, knowing how your users use your product is super important.
I've worked with different analytics tools for over 5 years, and I've seen it all - the good, the bad, and the ugly.
I've mostly used Mixpanel along with tools like Google Analytics. Here's why I decided to start OpenPanel.
Why
Product analytics
Mixpanel is a solid analytics tool - it's easy to create reports and has tons of features.
But I was only using a small part of it, mainly the reports. I wanted a simple way to see my custom events. Sure, Mixpanel lets you make nice reports with different charts like:
- Line charts
- Bar charts
- Pie charts
- Funnels
- Retention
- ...and more
Being able to track what each user does was great too. But that was pretty much all I needed.
The problem? I had to pay $300/month for this. Their pricing makes no sense, especially since I only used a tiny bit of what they offer.
Web analytics
Mixpanel does web analytics too, but not in a way that works for me. I just wanted a simple dashboard to quickly see how my website is doing. That's why I ended up needing a separate tool just for web analytics.
The solution
That's why I built OpenPanel. It's a simple analytics tool that I actually use myself. It combines both product and web analytics:
- You get a clear picture of your website's performance and can dig deeper when needed
- You can build reports that show your data in ways that make sense to you
- You can see what your users are doing, both individually and as a group
- Unlike Mixpanel, you can check your stats from your phone since our dashboard works great on mobile
OpenPanel is a great alternative to Mixpanel
Now you know a bit about me and why I think OpenPanel is a solid alternative to Mixpanel. Got questions? Want to know more? Feel free to contact me.
You can read more about why we think OpenPanel is a good alternative to Mixpanel.
Company
OpenPanel (OpenPanel AB) is a company based in Stockholm, Sweden.
Address
OpenPanel AB Sankt Eriksgatan 100 113 31 Stockholm Sweden