NewAI observability is hereAI observability: cost and traces for every model call

One place for your web, product and AI analytics

See what people do on your site and in your product, what your AI calls cost, and ask the questions in plain English. The open-source Mixpanel alternative, cookie-less, in our EU cloud or on your own servers.

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Trusted by teams tracking billions of events

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What our customers say

  • After paying a lot to PostHog for years, OpenPanel gives us the same, in many ways better, analytics while keeping full ownership of our data. It's truly self-hosted but surprisingly low maintenance. Setup and ongoing upkeep are straightforward, so we spend less time managing tooling and more time acting on insights. The support is fantastic. We honestly don't want to run any business without OpenPanel anymore.
    ETEngineering teamSelf-hosted, switched from PostHog
  • After testing several product analytics tools for Strackr, we chose OpenPanel and we are very satisfied with the product. We have been using it since the beta, and there are constant updates. Profiles and conversion events are our favourite features.
    JHJulien HanyFounder, Strackr
  • Before OpenPanel I was using Plausible, and it was ok. But OpenPanel is like 10 leagues ahead. Better UX and UI, many more features, and incredible support from the founder. Bonus point: one-click install on Coolify. I won't switch to anything else.
    Thomas SanlisFounder, Uneed
  • The Overview tab has everything I need from my analytics: the stats, the graph, traffic sources, locations, devices. The UI is beautiful. Clean, modern look, very pleasing to the eye.
    Piotr KulpinskiFounder, Kulpinski
  • It combines the power of Mixpanel with the ease of use of Plausible into a fully open-source product.
    Steven TeyFounder, Dub
  • Integrated OpenPanel last night, and now I can see visitors coming from all around the world. More beautiful UI and much more powerful than Umami.
    JacobIndie hacker
AI observability

Every AI call, with a price tag

Every model call your product makes shows up with its cost, tokens, latency and errors, tied to the user and session behind it. The feature that burns money and the prompt that fails are one click away from the rest of your analytics.

Cost per user, feature and model
Know what a customer costs you before the invoice arrives.
Traces for agents
Multi-step chains and tool calls, laid out step by step.
One middleware
Wrap the Vercel AI SDK once, or send the events yourself.
Read the docs
Bring your own AI

Ask for the numbers instead of building charts

Connect Claude, Cursor or your own agent to OpenPanel and ask in plain English. Which campaign brought paying users? Who churned after the pricing change? The answer comes back with the data behind it. You never have to open a dashboard if you don't want to.

Works with any MCP client
Claude, Cursor, Windsurf, or an agent you wrote yourself.
Everything is reachable
Reports, funnels, retention, profiles and sessions.
Your permissions, nothing more
The AI sees what your account sees.
Connect your AI
Product analytics

Know what people do after they sign up

Track events from any app, then ask the questions that matter. Where do users drop off? Who comes back? Which plan converts? Funnels, retention, cohorts and profiles, with no limit on any of them.

Funnels and conversion
Any events, any breakdown, and how it changes over time.
Retention and cohorts
Who comes back, grouped by when they joined or what they did.
Profiles
The full history of every user, with their sessions and events.
Explore product analytics
Web analytics

One script. The whole picture of your traffic.

Visitors, referrers, pages, countries and devices, live. Cookie-less by default, so you do not need a consent banner, and light enough that nobody notices it.

No cookies, no banner
GDPR compliant out of the box.
Realtime
Who is on the site now and where they came from.
Search Console built in
Queries and clicks next to the pages they land on.
See web analytics

And everything around it

Unlimited sites, team members, dashboards and charts. You only pay for events.

Why OpenPanel

Open source, so you decide where your data lives

Run it on your own servers for free, or let us run it for you in the EU. Same product, same features, no lock-in either way.

Switching? See OpenPanel compared to Mixpanel, PostHog, Plausible, Google Analytics and more, or read our list of the best Mixpanel alternatives.

  • Open sourceAGPL licensed. Every line is on GitHub, and there is no enterprise edition hiding the good parts.
  • Self-host for freeDocker Compose and one setup script. Your servers, your data, no event limits.
  • EU cloudHosted in the EU, GDPR compliant, from $2.50 a month. Unlimited everything except events.
  • No cookiesCookie-less tracking out of the box, so you can skip the consent banner.

Questions, answered

The questions we get most often. Anything else, ask us on Discord or by email.

Start understanding your users today

One script on your site, or one SDK call in your app, and the first events show up within a minute. 30-day free trial, no credit card.

Start free trialSee pricing

Cloud from $2.50 a month, or self-host for free.