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Amplitude alternative

OpenPanel is an open-source, privacy-first alternative to Amplitude. Get powerful product analytics with web analytics built in, cookie-free tracking, and the freedom to self-host or use our cloud.

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  • Open-source
  • Cookie-free
  • EU-only hosting
  • Self-hostable
OpenPanel Dashboard Overview
This is our web analytics dashboard, its an out-of-the-box experience so you can start understanding your traffic and engagement right away.

OpenPanel vs Amplitude: Which is right for you?

Both platforms help product teams understand user behavior. The key differences are pricing model, complexity, privacy approach, and deployment options.

Choose OpenPanel if...

1

Teams that want powerful analytics without enterprise complexity

2

Privacy-conscious organizations that need cookie-free tracking

3

Developers who want to self-host or need a lightweight SDK

Choose Amplitude if...

1

Large enterprises with dedicated analytics teams

2

Organizations that need advanced experimentation and feature flags

3

Teams requiring sophisticated behavioral cohorts and predictive analytics

OpenPanel Dashboard
Comprehensive analytics dashboard with real-time insights and customizable views.

Key differences at a glance

Here's how OpenPanel and Amplitude compare on the factors that matter most.

FeatureOpenPanelAmplitude
Price
From $2.50/month (or free self-hosted)
Free tier (50K MTUs), then $49+/month
Cookies required
No (cookie-free by default)
Yes (first-party cookies)
Consent banner needed
Yes (for GDPR/ePrivacy)
Data location
EU-only (or your own servers)
US or EU (Frankfurt)
Open source
Yes (AGPL-3.0)
Page views & visitors
Traffic sources
Geographic data
Device & browser stats
UTM tracking
Amplitude has advanced marketing attribution
Real-time dashboard
Custom event tracking
Funnels
Amplitude has advanced conversion funnels
Retention analysis
Amplitude has multiple retention views
User profiles
Cohorts
Amplitude has behavioral and predictive cohorts
Revenue tracking
A/B testing
Amplitude Experiment is full-featured
Feature flags
Amplitude includes unlimited feature flags
Session replay
Included in Amplitude platform
Custom dashboards
Pathfinder/Journey maps
Amplitude pathfinder is highly advanced
Predictive analytics
Amplitude has ML-powered predictions (Growth+)
Cookie-free tracking
Amplitude uses first-party cookies
No consent banner needed
Amplitude requires consent under GDPR
EU data residency
Amplitude offers EU data center in Frankfurt
IP anonymization
Amplitude can disable IP storage
Self-hosting option
Amplitude is cloud-only
DPA available
on request
REST API
Data export
Amplitude supports S3, Snowflake, BigQuery
CDP integrations
Amplitude has its own CDP product
Webhook notifications

Feature comparison

OpenPanel combines web analytics with product analytics in a simpler interface. Amplitude focuses on deep behavioral analytics for enterprise product teams.

Page views & visitors

Traffic sources

Geographic data

Device & browser stats

UTM tracking

Real-time dashboard

Custom event tracking

Funnels

OpenPanel Real-time Analytics
Track events in real-time as they happen with instant updates and live monitoring.

Technical comparison

For developers evaluating analytics tools, here's how the SDKs and technical implementations compare.

FeatureOpenPanelAmplitude
SDK size (JS)~2.3 KB gzipped
~36 KB gzipped (analytics only), ~96 KB unifiedAmplitude's unified SDK includes analytics, experiment, session replay, and guides
Supported platforms
  • JavaScript
  • React
  • Next.js
  • Vue
  • Node.js
  • Python
  • Swift
  • Kotlin
  • React Native
  • Astro
  • Remix
  • Express
  • JavaScript
  • TypeScript
  • React Native
  • iOS
  • Android
  • Flutter
  • Unity
  • Node.js
  • Python
  • Go
  • JRE/Java
Both have comprehensive SDK coverage
Open sourceYes (AGPL-3.0)
No (SDKs are open, platform is not)
Self-hosted deploymentDocker, simple setup script
Not availableAmplitude is cloud-only
DatabaseClickHouse + PostgreSQL
Proprietary (AWS-hosted)OpenPanel gives you direct SQL access to your data
Data retentionUnlimited (self-hosted) or plan-based
Unlimited storage, 3-year query limit on chartsAmplitude stores data but limits chart date ranges

Pricing comparison

Amplitude has a free tier but pricing scales quickly. OpenPanel offers simpler, more predictable costs.

OpenPanel

Event-based, transparent

Simple pricing starting at $2.50/month for 5,000 events. 100,000 events costs $20/month.

Self-host for free with unlimited events.

No limits on users, dashboards, or data retention.

Free tier:Self-hosting (unlimited events)
Free trial:30 days

Amplitude

MTU-based with event limits

Starter (Free): Up to 50K MTUs and 10M events.

Plus: $49-1,000+/month based on MTUs (1K-300K).

Growth: Custom pricing, typically $22K-254K/year.

Enterprise: Custom pricing for large organizations.

Overages charged at 1.2x rate.

Free tier:Yes (50K MTUs, limited features)

Migrating from Amplitude to OpenPanel

Switching from Amplitude to OpenPanel is straightforward. The event tracking APIs are similar, and you can run both tools in parallel during transition.

Difficulty:easy
Estimated time:2-4 hours
1

Install the OpenPanel SDK

Add the lightweight OpenPanel SDK to your app. At 2.3 KB, it's significantly smaller than Amplitude's SDK.

2

Map your events

Review your Amplitude tracking plan and map events to OpenPanel. The track() API is similar: amplitude.track('event') becomes op.track('event').

3

Configure user identification

Set up user identification in OpenPanel. The identify() method works similarly to Amplitude's.

4

Set up dashboards

Create your key reports in OpenPanel. While you'll lose Amplitude's advanced features like predictive cohorts, core analytics translate directly.

5

Run in parallel and validate

Keep both tools running for a week to compare data and ensure accuracy before removing Amplitude.

SDK Compatibility

Both use event-based tracking with similar APIs. amplitude.track('Purchase', {amount: 99}) becomes op.track('Purchase', {amount: 99}).

Historical Data Import

Amplitude data export is available for paid plans but requires manual transformation. Most teams start fresh with OpenPanel.

Where OpenPanel is a better fit than Amplitude

OpenPanel shines for teams that want powerful analytics without enterprise complexity, pricing, or privacy concerns.

Startups and growing teams

Get the product analytics you need without Amplitude's complexity or enterprise pricing. Start free and scale predictably.

Privacy-first products

Cookie-free tracking means no consent banners and happier users. Perfect for GDPR compliance without compromise.

Self-hosted requirements

Deploy OpenPanel on your own infrastructure for complete data ownership. Amplitude is cloud-only with no self-hosting option.

Faster websites and apps

OpenPanel's 2.3 KB SDK vs Amplitude's 36-96 KB means better performance, faster loads, and improved user experience.

Simpler analytics needs

If you don't need predictive ML models, feature flags, or session replay, OpenPanel gives you core analytics without the bloat.

OpenPanel Reports
Generate detailed reports and insights with customizable metrics and visualizations.
OpenPanel User Profiles
Deep dive into individual user profiles with complete event history and behavior tracking.

Frequently asked questions

Common questions about switching from Amplitude to OpenPanel.

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Ready to make the switch?

Test OpenPanel free for 30 days, you'll not be charged anything unless you upgrade to a paid plan.

Start with OpenPanel