Web analytics: One script. Full dashboard.

OpenPanel web analytics gives you a complete website analytics dashboard the moment you add our tracking script. No goals to configure, no views to set up, no filters to define - everything works out of the box.

Here's what you get immediately:

• Key metrics at a glance - unique visitors, sessions, pageviews, pages per session, bounce rate, and session duration. Each metric has a sparkline showing the trend and percentage change vs. the previous period
• Traffic sources - see where your visitors come from. Top referrers, search engines, social networks, and direct traffic are broken down automatically
• UTM campaign tracking - every UTM parameter (source, medium, campaign, term, content) gets its own breakdown so you can measure marketing campaigns without any extra setup
• Popular pages, entries, and exits - know which pages get the most views, which pages visitors land on first, and which pages they leave from
• Device breakdown - browser, browser version, OS, OS version, device brand, and device model. See exactly what your visitors use
• Geographic details - a country table with flags and visitor counts alongside an interactive map. Drill into regions and cities
• User journey - follow the path visitors take through your site, from landing page through navigation to exit
• Insights - AI-powered highlights that surface the biggest changes and anomalies in your traffic so you can act on what matters

The most powerful part: every value in the dashboard is clickable. See a referrer you want to investigate? Click it to filter the entire dashboard by that referrer. Curious about mobile traffic from Germany? Click the country, click the device - the whole view updates instantly. No query builder, no SQL, no waiting.

OpenPanel is privacy-first. We don't use third-party cookies, we don't sell your data, and we don't slow down your site. You can self-host or use our cloud - your data stays yours.