Why consider OpenPanel over Smartlook?
Smartlook combines product analytics with visual insights — session recordings, heatmaps, and event tracking in one platform. Since its acquisition by Cisco in 2023, it has positioned itself as an enterprise-ready analytics and observation tool. But enterprise ownership often means enterprise pricing, proprietary lock-in, and cloud-only infrastructure with no option for self-hosting.
OpenPanel delivers event tracking, funnels, retention analysis, cohort breakdowns, and session replay in a focused, open-source package. The result is a tool that covers both product analytics and visual session review — at a dramatically lower cost with transparent, event-based pricing starting at $2.50 per month.
Being open source under the AGPL-3.0 license gives OpenPanel advantages that Smartlook's proprietary, Cisco-owned platform can't match. You can self-host on your own infrastructure for complete data sovereignty, audit the source code for security compliance, and avoid the vendor lock-in risk that comes with acquisition-prone platforms. Self-hosting also means unlimited data retention, compared to Smartlook's plan-based limits.
If you need advanced heatmaps or Unity/game analytics, Smartlook has the edge. But for teams that want product analytics plus session replay with open-source transparency, self-hosting, and predictable pricing, OpenPanel delivers more value without the Cisco enterprise complexity.