Mixpanel Pricing 2026: Free Plan, Growth Costs & Full Breakdown

Mixpanel pricing starts with a free plan capped at 1 million monthly events. The Growth plan charges $0.00028 per event ($0.28 per 1,000 events) after 1M free events, with costs reaching ~$2,520/month at 10 million events. Enterprise pricing requires contacting sales and typically starts around $25,000/year.

Here's the quick overview:

Now let's break down exactly what you get at each tier, what the hidden costs are, and whether Mixpanel is worth the price for your use case.

How Mixpanel Pricing Works

Mixpanel uses event-based pricing. You pay based on the number of events you track, not the number of users on your team or the number of projects you have.

An "event" is any user action you decide to track: a button click, a page view, a purchase, a sign-up. Each one counts as one event. If you track 10 different actions and have 10,000 monthly active users, you could easily be looking at millions of events per month.

This model means your costs scale directly with your product's usage. The more successful your product becomes, the more you pay.

Mixpanel Free Plan

Does Mixpanel have a free tier? Yes. The Mixpanel free plan includes up to 1 million monthly events with core analytics features. It's a decent starting point for small projects and early-stage startups.

Here's what's included in the free plan:

• 1M monthly events — once you hit the cap, you'll need to upgrade
• Core analytics — Insights, Funnels, Flows, and Retention reports
• 5 saved reports per seat — enough to start, but teams feel this limit quickly
• 10K monthly session replays — see exactly how users interact with your product
• 30 Spark AI queries per month — Mixpanel's AI-powered query builder
• Unlimited seats — no per-user charges

However, the free plan has significant limitations:

• No Group Analytics — essential for B2B products that need account-level analysis
• No data export — you can't pull data into a warehouse
• Limited behavioral cohorts — advanced segmentation requires Growth
• No formulas or saved metrics — basic reporting only
• No anomaly detection or root cause analysis
• No multi-touch attribution
• Limited custom properties and borrowed properties
• 5 monitoring alerts per project (Growth gets unlimited)

The free plan works well for validating a product idea or running basic analytics on a small project. But once you need collaboration features, advanced analysis, or your events exceed 1 million per month, you'll need to upgrade.

Mixpanel Growth Plan

The Growth plan is where most paying customers land. It includes the first 1 million events free each month. After that, you pay approximately $0.00028 per event ($0.28 per 1,000 events), with volume discounts available at higher tiers.

Here's how Mixpanel Growth plan pricing scales with event volume:

Prices are approximate based on Mixpanel's pricing calculator. Annual billing typically offers 10-15% discounts.

The Growth plan adds several important features over Free:

• Unlimited saved reports — no more caps on collaborative analytics
• Full behavioral cohorts — segment users based on actions
• 20K monthly session replays (customizable up to 500K)
• 60 Spark AI queries per month (double the free plan)
• Formulas & saved metrics — build advanced calculations
• Multi-touch attribution — understand which channels drive conversions
• Impact & statistical significance — measure feature impact
• Anomaly detection & root cause analysis — catch issues early
• Unlimited monitoring alerts
• Custom properties and borrowed properties — full flexibility

One thing to note: these prices are for core analytics only. Several features that many teams consider essential are paid add-ons on top of the Growth plan.

Free vs Growth Plan: What's the Difference?

If you're trying to decide whether to stay on Free or upgrade to Growth, here's a detailed breakdown:

The bottom line: Free works for basic analytics and small projects. Once you need advanced features like formulas, cohort analysis, unlimited saved reports, or more than 1M monthly events, you'll need Growth. And even on Growth, several important features are still add-ons that cost extra.

Mixpanel Enterprise Plan

Enterprise pricing isn't published. You need to contact sales, and the final price depends on your event volume, feature requirements, and negotiation.

Based on publicly available data, Mixpanel Enterprise plans typically start around $25,000-$30,000 per year and can go well over $100,000/year for large-scale deployments.

Enterprise adds features that larger organizations need:

• Unlimited monthly events — custom volume with no caps
• Up to 1 trillion events capacity
• SAML-based SSO & SCIM provisioning — critical for security-conscious orgs
• Advanced data governance — sensitive data classification & protection
• Compartmentalized data access — granular permissions at the report level
• HIPAA compliance tools — for healthcare companies
• Customizable data retention policy — keep data longer than standard limits
• 300 Spark AI queries per month
• 24/7 support with faster response SLAs
• Slack shared channel support (add-on)
• Dedicated account manager
• Professional services available
• Signal correlation analysis — advanced analytics
• Cross-product analytics — analyze across multiple products
• Data quality monitoring and verified data
• Custom pricing & terms

If you're a larger organization with compliance requirements, need SSO, or require specific security features, Enterprise is where you'll end up.

The Add-Ons That Add Up

Here's where Mixpanel pricing gets tricky. Several features that you might consider core functionality are paid add-ons, even on Growth plans:

Account-Level Behavioral Analytics (Group Analytics) is the big one. If you're building a B2B product, you almost certainly need this. It lets you analyze data at the account or company level, not just individual users. Without it, you can't answer basic questions like "which companies are most engaged?" or "what's our retention by account?" This is a separate line item on your bill, even on Growth and Enterprise.

Data Pipelines is another common add-on. This lets you export your Mixpanel data to a data warehouse like BigQuery, Snowflake, or Redshift. If you need your analytics data in your warehouse for broader analysis, this cost adds up — estimates suggest $19,000+ annually for larger implementations.

Session Replay beyond the included free tier. Growth includes 20K monthly replays, but if you need more (up to 500K), that's extra.

Warehouse Connectors allow you to import data from your warehouse into Mixpanel. Separate pricing.

Feature Flags for controlling feature rollouts. Add-on on Growth.

Experiment Reporting for A/B testing analysis. Add-on on Growth.

Metric Trees for visualizing metric dependencies. Add-on on Growth.

When budgeting for Mixpanel, make sure you factor in which add-ons you'll actually need. The base plan price can be misleading if you end up needing two or three add-ons to do what you want.

Mixpanel Startup Program

If you're an early-stage startup, Mixpanel offers a solid deal. Their startup program gives you access to a "Startup Plan" free for one year.

To qualify:

• Founded less than 5 years ago
• Less than $8 million in total funding
• Haven't redeemed similar offers before

The Startup Plan includes advanced features, Group Analytics, Data Pipelines, Warehouse Connectors, and Session Replay. You get up to 1 billion events over the year and 500,000 session replay recordings.

There's a catch: you need to start sending data within 90 days of acceptance, or you get removed. And after the year is up, you'll need to move to a paid plan or downgrade to Free.

It's a good deal if you qualify, but plan ahead for what happens when that first year ends. Many startups get locked into Mixpanel during this free year and face a significant bill when it expires.

When Mixpanel Gets Expensive

Mixpanel's event-based pricing means your costs are directly tied to your product's growth. Here's a realistic scenario:

Let's say you're tracking 15 different events per user. Your product has 50,000 monthly active users, each doing an average of 20 tracked actions per session, with 3 sessions per month. That's:

15 × 50,000 × 20 × 3 = 45 million events per month

At that volume, you're well past the Growth plan's 20M cap and into Enterprise territory — likely looking at $40,000+ per year minimum.

Now imagine you launch a marketing campaign that doubles your user base. Your analytics bill just doubled too.

Some teams respond by tracking fewer events or being selective about what they measure. That's not ideal. You want your analytics to grow with your product, not become a constraint on what you can learn about your users.

The other thing that catches people off guard is the cost of add-ons stacking up. Base plan + Group Analytics + Data Pipelines + extra Session Replays can easily 2-3x your expected bill.

What Users Say About Mixpanel Pricing

Looking at reviews on G2, Capterra, and similar sites, pricing is one of the most common complaints about Mixpanel:

"The jump from free to paid can be steep." Many users start on the generous free tier, get comfortable with the tool, and then face a significant cost when they outgrow it.

"Gets expensive at scale." Companies with large user bases or those tracking many events find costs escalating quickly.

"Add-ons feel like they should be included." Group Analytics in particular gets called out. For B2B products, it's essentially a required feature, but it's priced separately.

"Pricing forced us to track less." Some users report deliberately limiting their tracking to stay within budget, which defeats the purpose of having comprehensive analytics.

To be fair, many users think Mixpanel provides good value, especially compared to building custom analytics infrastructure. The complaints tend to come from teams that have scaled beyond the free tier and are comparing costs to alternatives.

Mixpanel vs OpenPanel: Pricing Comparison

Since you're reading this on the OpenPanel blog, let's be upfront about how we compare. We built OpenPanel specifically as a more affordable alternative to Mixpanel.

Here's how pricing stacks up at different event volumes:

*Mixpanel's free tier covers up to 1M events but with limited features (5 saved reports per seat, no Group Analytics, no data export, limited cohorts).

At 10 million events, OpenPanel is ~86% cheaper than Mixpanel's Growth plan. But the pricing difference is only part of the story.

Everything is included. With OpenPanel pricing, all features are included at every tier. Unlimited websites, unlimited users, unlimited dashboards. No tiers within tiers, no add-ons, no "contact sales for this feature." Pick your event volume and that's your price.

Self-hosting is free. If you want maximum cost control, you can self-host OpenPanel for free. Your only cost is infrastructure — a decent VPS can handle millions of events for $20-50/month.

Privacy by default. OpenPanel uses cookieless tracking out of the box. No cookie consent banners needed. This means more accurate data because you're not losing users who decline cookies.

No hidden costs. Mixpanel's Growth plan price is just the starting point once you factor in Group Analytics, Data Pipelines, extra Session Replays, and other add-ons. OpenPanel's price is the full price.

Obviously, we're biased here. Mixpanel has been around longer, has more integrations, and has a larger team. If you need very specific capabilities that only Mixpanel offers, it might be worth the premium. But for most teams doing product analytics, OpenPanel covers the core use cases at a fraction of the cost.

See our full Mixpanel vs OpenPanel comparison for a feature-by-feature breakdown.

Tips for Managing Mixpanel Costs

If you decide Mixpanel is the right tool for you, here are ways to keep costs under control:

Be intentional about what you track. Don't track everything just because you can. Define your key metrics and the events that feed into them. You can always add more tracking later.

Use the startup program if you qualify. That free year gives you runway to grow before analytics costs hit.

Consider annual billing. Mixpanel typically offers 10-15% discounts for annual commitments. If you're confident you'll stick with the tool, this is easy savings.

Audit your tracking regularly. Over time, teams accumulate tracking that's no longer used. Old features get deprecated, experiments end, but the events keep flowing. A quarterly audit can trim unnecessary events.

Negotiate at renewal. B2B SaaS pricing is often negotiable, especially at higher volumes. Don't just accept the renewal quote — ask what flexibility exists.

Evaluate add-on necessity. Before committing to Group Analytics or Data Pipelines, assess whether you truly need them or if there are workarounds.

Making the Decision

Mixpanel is a solid product. The analytics are powerful, the UI is well-designed, and there's a reason it's one of the most popular tools in the category.

But pricing matters. If you're a growing startup watching your runway, a bootstrapped company keeping costs lean, or an enterprise trying to justify spend to finance — you need to understand the true cost of your analytics stack.

The questions to ask yourself:

1. How many events will you realistically track as you grow?
2. Do you need Group Analytics for B2B analysis?
3. Do you need data export to a warehouse?
4. What's your total cost including add-ons, not just the base plan?
5. What happens to your budget when your user base doubles?

If the answers make you nervous about Mixpanel's pricing trajectory, it's worth looking at alternatives before you're locked in.

OpenPanel offers a 30-day free trial with no credit card required. You can try it alongside Mixpanel and see which fits your needs and budget. And if you want maximum control over costs and data, self-hosting is always an option.