Open Source Analytics for Web and Product Teams
OpenPanel is an open source analytics platform that combines web analytics and product analytics in one privacy-first tool. Track pageviews, events, funnels, retention, and user journeys — all without cookies.
- Open source (AGPL-3.0)
- Self-hostable
- Cookieless tracking
- GDPR compliant
- Web + product analytics
- 30-day free trial
Open source web analytics and product analytics in one platform
Most open source analytics tools focus on either web analytics or product analytics. OpenPanel does both — so you don't need to run two separate tools.
Track pageviews and traffic sources alongside user events, funnels, retention curves, and individual user journeys. One platform, one tracking snippet, one dashboard.
Web Analytics
Understand your website performance with privacy-first analytics and clear, actionable insights.
Product Analytics
Turn raw data into clarity with real-time visualization of performance, behavior, and trends.
Real-time Web Analytics
See visitors, pageviews, referrers, countries, devices, and browsers — updated in real time with no delays.
Funnels
Build conversion funnels to see where users drop off. Identify bottlenecks and optimize your user flow.
Retention Analysis
Measure how many users come back over time. Understand engagement patterns and improve long-term retention.
Event Tracking
Track any custom event — signups, purchases, button clicks, form submissions. Flexible and schema-free.
User Profiles & Sessions
See individual user journeys, session timelines, and profile data. Understand how specific users interact with your product.
15+ SDKs & Integrations
SDKs for React, Next.js, Vue, Astro, Swift, Kotlin, Python, and more. Add tracking with a few lines of code.
“OpenPanel gives us the same, in many ways better, analytics while keeping full ownership of our data. It’s truly self-hosted but surprisingly low maintenance.”
What is open source analytics?
Open source analytics tools give you full transparency and control over how your data is collected, stored, and analyzed.
Open source analytics means the source code of the analytics platform is publicly available for anyone to inspect, modify, and self-host. Unlike proprietary tools like Google Analytics or Mixpanel, open source analytics tools don't lock you into a vendor's ecosystem or force you to send your users' data to third-party servers.
With open source analytics, you can audit exactly what data is being collected, verify there are no hidden trackers, deploy the software on your own infrastructure, and customize it to fit your needs. This matters for privacy-conscious teams, companies operating under GDPR or CCPA, and anyone who wants full ownership of their analytics data.
The open source analytics ecosystem has matured significantly. Tools like OpenPanel, Plausible, PostHog, Matomo, and Umami offer production-ready alternatives to proprietary platforms — with the added benefits of transparency, self-hosting, and community-driven development.
Why open source analytics matters
Proprietary analytics tools come with trade-offs that open source eliminates.
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Privacy-first
Privacy-first analytics without cookies, fingerprinting, or invasive tracking. Built for compliance and user trust.
Region
EU / Custom
Retention
Configurable
or use our cloud
- Zero server setup
- Auto-scaling & backups
- 99.9% uptime
- 24/7 support
- Export data anytime
Data Ownership
You own your data — no vendors, no sharing, no hidden processing. Store analytics on your own infrastructure and stay in full control.
No Vendor Lock-in
Export your data anytime. Switch providers without losing history. No proprietary formats, no walled gardens, no enterprise contracts locking you in.
Community-Driven
Transparent roadmap, public code, and community contributions. Report bugs, request features, or contribute directly. The project evolves based on real user needs.
“The dashboards are clear, the data is reliable, and the feature set covers everything we relied on before. We honestly don’t want to run any business without OpenPanel anymore.”
Self-hosted analytics: deploy on your own infrastructure
Run OpenPanel on your own servers with full data sovereignty. The self-hosted version is identical to the cloud — same features, no limitations.
Self-hosting gives you complete control. Your analytics data never leaves your infrastructure — ideal for companies with strict compliance requirements, healthcare organizations, or anyone who values data sovereignty. A mid-range VPS with 4 vCPU, 8 GB RAM, and an SSD running Docker Compose is enough for most projects.
Deploy in Minutes
One Docker Compose command to get up and running. No complex Kubernetes setup, no DevOps expertise required.
No Event Limits
Self-hosted OpenPanel has no caps on events, users, dashboards, or data retention. Scale as much as your server allows.
Always Up to Date
Pull the latest version to get new features, bug fixes, and security patches. Stay current with minimal effort.
“The support is absolutely fantastic: responsive, helpful, and knowledgeable, and that made the switch effortless. We spend less time managing tooling and more time acting on insights.”
How OpenPanel compares to other open source analytics tools
OpenPanel sits at the intersection of simple web analytics and powerful product analytics.
OpenPanel vs Plausible
Plausible is great for simple pageview analytics. OpenPanel adds product analytics — funnels, retention, user profiles, and event tracking — while keeping the same privacy-first approach.
OpenPanel vs PostHog
PostHog is a powerful all-in-one platform. OpenPanel is more affordable once you exceed the free tier, simpler to self-host, and focused on analytics without the complexity.
OpenPanel vs Mixpanel
Mixpanel is proprietary and expensive at scale. OpenPanel is open source with similar product analytics capabilities at a fraction of the cost — and you can self-host for free.
Want a deeper look? Read our comprehensive comparison of 9 open source analytics tools with pricing tables, feature breakdowns, and honest reviews.
Get started with open source analytics
From zero to tracking in minutes. Choose cloud or self-hosted — both give you the full platform.
Add a few lines of code
Install an SDK for your framework — React, Next.js, Vue, Astro, Python, and more.
Understand your users
See real-time data in minutes. Build dashboards, track conversions, and explore all features.
Frequently asked questions about open source analytics
Common questions from teams evaluating open source analytics platforms.
Start tracking with open source analytics today
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