Why consider OpenPanel over FullStory?
FullStory is a premium Digital Experience Intelligence platform known for its pixel-perfect session replay and frustration signal detection. It's a powerful tool for UX teams debugging user issues and optimizing conversion flows. But with enterprise pricing reportedly starting at $12,000 to $50,000 or more per year and no public pricing page, FullStory is out of reach for most teams.
OpenPanel focuses on product analytics rather than session replay, giving you event tracking, funnels, retention analysis, cohort breakdowns, and user profiles at a fraction of the cost. Starting at $2.50 per month — or completely free when self-hosted — OpenPanel makes product analytics accessible to teams of any size, with pricing that's transparent and predictable.
The open-source advantage is significant here. FullStory is entirely proprietary and cloud-only, which means you have no visibility into how your data is processed and no option to run it on your own infrastructure. OpenPanel is MIT-licensed with full self-hosting support, giving you complete data sovereignty and the ability to audit every line of code.
If session replay is your primary need, FullStory remains strong in that niche. But if you need product analytics — understanding how users flow through funnels, measuring retention, and tracking user behavior — OpenPanel delivers those capabilities without requiring an enterprise budget or sales conversation.
