Product analytics features
Everything you need to understand user behavior, conversion, and retention. Simple event-based analytics without the complexity.
- Privacy-first
- No cookies required
- Real-time data
All features
Browse our capabilities. Each feature is designed to answer specific questions about your product and users.
Is conversion going up or down?
See how your conversion rates change over days, weeks, and months. Break down by any property to compare variants or campaigns - and catch regressions before they cost you.
From events to charts - in real time
Build dashboards with funnels, retention curves, time series, Sankey diagrams, and maps. No SQL, no data team required.
Simple events tracking
Track clicks, views, and conversions with a simple API. No cookies, no bloat - just the events you need to understand how users behave.
Funnels: Where do users drop off?
Build funnels from your events and see conversion and drop-off at every step. No complex setup - just pick the events and go.
User tracking
See who they are, when they first appeared, and what they did - with full respect for privacy. No fingerprinting, no surveillance.
Integrations: Connect to any webhook
Push data out of OpenPanel and into Slack, Discord, or any webhook. Trigger on the events that matter - no polling, no glue code.
When it happens, act on it
Define rules that watch for specific events and fire automatically. Filter by properties, use templates with variables, and route to Slack, Discord, or any webhook.
Retention: Who comes back?
See who returns after signup, activation, or any key action. Cohort-based retention that shows real stickiness - not vanity metrics.
Revenue tracking
Attach a dollar value to any action - purchase, upgrade, renewal - and see exactly how money flows through your product. No spreadsheets, no stitching.
What happened in the session
Pages visited, events fired, time spent. No recordings, no privacy risk. You still get the full picture.
Invite the team. Share the numbers.
Unlimited members, org-wide or project-level access. Share full dashboards or single reports - publicly or behind a password.
Web analytics: One script. Full dashboard.
Add one script tag and get visitors, sessions, bounce rate, referrers, UTM campaigns, geo with maps, devices, and popular pages. No configuration needed.
Ready to get started?
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