Analytics for Agencies
Manage web and product analytics for every client from one account. No cookie consent banners to configure, no per-seat pricing, and transparent costs that make sense for agency billing. From $2.50/month per project.
- Unlimited projects
- No per-seat fees
- No cookie banners needed
- Open source
Why analytics is painful for agencies
Managing analytics across dozens of client sites creates problems that most tools weren't designed to solve.
Google Analytics access management is a nightmare
Creating GA4 properties, managing user permissions, switching between accounts, and dealing with Google's constantly changing interface. Multiply this by 20+ clients and it's a full-time job.
Cookie consent for every single client
Every client site needs its own cookie consent banner configured correctly. Different jurisdictions, different requirements, different implementations — and one mistake can mean a GDPR fine.
Per-seat pricing kills agency margins
Most analytics tools charge per user. When your team of 10 needs access to analytics for client reporting, the cost adds up fast. Then the client wants access too.
No easy way to show clients their data
Clients want to see their analytics without logging into your tools. Exporting PDFs is tedious, sharing login credentials is insecure, and building custom dashboards takes time you don't have.
Analytics built for multi-client workflows
OpenPanel is designed to work the way agencies do — multiple projects, multiple team members, one simple interface.
Unlimited projects per account
Add every client as a separate project under one account. No extra cost per project — just one monthly bill based on total event volume.
No per-seat pricing
Invite your entire team at no extra cost. Account managers, developers, strategists — everyone gets access. No reason to share logins or limit who can see data.
No cookie consent required
OpenPanel uses cookieless tracking by default. No consent banners to set up for any client, regardless of their location or audience. Saves hours of implementation per client.
Simple, instant dashboards
Every project gets a complete analytics dashboard out of the box. No custom report building needed — clients get useful data from day one.
Privacy compliance built in
GDPR and CCPA compliant by design. No cookies, EU data hosting, and data minimization mean you can confidently deploy analytics for clients in any market.
Web + product analytics combined
Pageviews, referrers, and campaigns alongside events, funnels, and user profiles. One tool replaces both Google Analytics and Mixpanel for clients who need deeper insights.
Quick setup for new clients
Add a script tag or install an SDK. Page views start tracking automatically. Most client setups take under 15 minutes including custom event configuration.
Self-hosting for full control
Agencies handling sensitive industries can self-host OpenPanel on their own infrastructure. Complete data sovereignty for clients who require it.
Export and API access
Pull data via the REST API for custom client reports. Export events for clients who want their own data. Integrate with your existing reporting stack.
Why agencies choose OpenPanel
Simpler analytics management means more time for the work clients actually pay you for.
One account for all clients
Switch between client projects in one click. No separate logins, no Google account juggling, no access management headaches.
Predictable costs for easy billing
Flat tiers based on total event volume. Pass the cost through to clients or absorb it in your retainer — the pricing is simple enough to do either.
Ship cookie-free analytics for every client
Stop spending hours configuring consent banners. OpenPanel works without cookies, so there's nothing to configure for GDPR or CCPA.
Impress clients with real-time data
Show clients their live analytics in real time during calls. Events, pageviews, and conversions updating as you speak.
Open source trust factor
Clients in regulated industries appreciate that the analytics code is fully auditable. Open source means transparency about exactly what's being tracked.
Affordable at scale
At $20/month for 100K events across all projects, OpenPanel is dramatically cheaper than running separate Mixpanel or GA4 properties per client.
Frequently asked questions
Common questions from agencies evaluating OpenPanel.
Related resources
Learn more about OpenPanel and how it can help you.
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