Analytics for Startups
Get the product analytics you need to grow — without the enterprise price tag. OpenPanel gives you events, funnels, retention, and user profiles from $2.50/month. Self-host for free when budgets are tight.
- From $2.50/month
- Self-host free
- No cookies needed
- Open source
Why most analytics tools fail startups
The tools that have the features you need are priced for enterprises. The affordable ones lack the depth to drive real product decisions.
Mixpanel and Amplitude get expensive fast
Event-based pricing sounds fine at 10K events, but startups grow. At 1M events you're looking at $300–800/month — money better spent on product development.
Google Analytics doesn't show you user behavior
GA4 tracks pageviews and sessions, but can't tell you which users completed onboarding, where they dropped off in your funnel, or why retention is falling.
Privacy compliance is a headache
Cookie consent banners hurt conversion rates. GDPR fines can be existential for early-stage companies. Most analytics tools make compliance your problem, not theirs.
Vendor lock-in limits your options
Closed-source tools own your data. Migrating away means losing historical analytics. With no export path, you're stuck paying whatever they charge.
Everything you need to understand your users
OpenPanel combines web analytics and product analytics in one tool. No need to pay for two separate platforms.
Event tracking
Track any user action with a simple API call. Button clicks, signups, purchases — one line of code per event.
Funnel analysis
See where users drop off in your signup flow, onboarding, or checkout. Identify the step costing you the most conversions.
Retention analysis
Measure how many users come back after day 1, week 1, and month 1. Spot retention problems before they tank your growth.
User profiles
See every event a specific user triggered, their full session history, and their properties. Debug issues by walking through their experience.
Real-time dashboard
See events as they happen. Launch a feature and immediately see adoption. Run a campaign and watch conversions in real time.
Web analytics
Pageviews, referrers, UTM campaigns, devices, countries — the standard web analytics you expect, included out of the box.
Revenue tracking
Send monetary values with events to track revenue per user, per campaign, or per feature. Know what's actually making money.
Cookieless tracking
No cookies means no consent banners. Better conversion rates, cleaner data, and automatic GDPR/CCPA compliance.
Self-hosting option
Run OpenPanel on a $20/month VPS when cloud costs matter. Full feature parity with the hosted version, no artificial limits.
Why startups choose OpenPanel
Built for teams that need answers from their data without burning through their runway.
Predictable pricing that grows with you
Flat tiers from $2.50 to $900/month. No per-seat fees, no surprise overages. Know exactly what you'll pay as you scale.
All features included at every tier
Funnels, retention, user profiles, real-time — everything is available from day one. No upsells, no feature gates.
Self-host to cut costs to near zero
The self-hosted version is identical to cloud. Run it on your own infrastructure when you need to minimize spend.
Open source means no lock-in
AGPL-3.0 licensed. Your data is yours. Fork it, extend it, or migrate away — you're never stuck.
Set up in under 10 minutes
Add a script tag or install an SDK. Automatic page view tracking starts immediately. Ship analytics and get back to building product.
Privacy-first by default
Cookieless tracking and EU-only hosting mean you don't need a lawyer to figure out GDPR compliance.
Frequently asked questions
Common questions from startup teams evaluating OpenPanel.
Related resources
Learn more about OpenPanel and how it can help you.
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